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Articles/Cowork
Cowork/2026-06-04Advanced

Where the human still has to press the button — lessons from delegating ad ops to Cowork

From actually delegating repetitive ad operations — AdMob bidding-partner sign-ups and floor tuning — to Cowork, here is the boundary I found between what AI can fully own and the single moves a human still has to make by hand.

Cowork49Claude77AdMob14Workflow Automationhuman-in-the-loop2

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Repetitive work like ad operations is exactly what you want to hand to AI. But once you actually delegate it to Cowork, you notice that the moves you have to make with your own hand — "past this point, I cannot let it auto-run" — exist more clearly than you expected. Recently I applied to 11 AdMob server-side bidding partners at once, and in parallel reviewed the floors (eCPM thresholds) across 42 mediation groups, working through it with Cowork. The boundary that emerged between "delegate" and "press yourself" turned out to be a design principle for delegating any operation to AI.

I have built apps solo since 2014 — about 50 million cumulative downloads, AdMob revenue peaking above one million yen a month. The reason I can run an ad business of this scale alone, alongside my art practice, is that I hand a large share of the repetitive operations to AI. But not "all of it." If anything, explicitly deciding each time what to delegate and what to press myself was the core of delegating without accidents.

What can be fully delegated — most of the sign-up flow completes with AI

First, the impression: the delegatable range is wider than you would think. Enabling each partner from the AdMob console under "Mediation → Bidding → Set up ad source" splits into two flow types.

One is doc-type: pressing "Steps to sign the partnership agreement" opens a Google help page, step 1 auto-completes, and you return to AdMob and press step 2, "Review and agree," to enable it. Improve Digital and Mobfox were this type, and I could hand it entirely to Cowork without issue.

The other is form-type: you go to the partner's external site to fill a form, agree to terms, and submit. Chocolate Platform, Nativo, Verve, Sharethrough, and Yieldmo fall here. The form fields even carry over a publisher ID like pub-0667784050147760 from Google automatically, so Cowork can read the page structure and proceed through entry and submission. Verve reached full activation this way.

What matters here is that when you ask Cowork to operate the screen, you do not bounce it back to the human with "I opened a tab, you take it from here." You have it fill the form inputs and click the button in one continuous run, via JavaScript. Open a tab and ask for manual work, and you end up with a half-finished automation that steals your own time. Once you decide to delegate, run it through to where no human touchpoint remains. That is the basic posture of delegation.

The move to press yourself #1 — the reCAPTCHA v2 checkbox

The flagship un-delegatable move is reCAPTCHA. And the awkward part is that whether it passes automatically or requires a human depends on the kind of reCAPTCHA.

Sites using reCAPTCHA v3 (the invisible kind), like Verve, are only scored behind the scenes at submit time, so Cowork's submit action passes them automatically. But sites that present reCAPTCHA v2 (the checkbox kind), like Sharethrough, require by design a human to tick "I'm not a robot" — and that one step cannot be automated.

Not knowing this boundary, you end up chasing logs over "why won't it submit." Before I started applying, I had Cowork determine for each partner whether the form used v2 or v3, and built the split from the outset: I press the checkbox by hand only on the v2 sites. Identifying the un-delegatable move in advance keeps the whole operation's tempo from breaking.

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WHAT YOU'LL LEARN
A concrete boundary in AdMob operations: what Cowork can own, and what a human must press (reCAPTCHA v2, floor writes, seller IDs)
Why a 'human enters → AI reads back the actual value to verify' split is more reliable than auto-entry, and how to implement it
How to design evidence-based verification — which matters more the more you hand operations to AI — in real ad-ops
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